Repeat Customers Are Your Way To Success

A repeat customer as you likely already know is someone who does repeat service with you, you fix their computer once, maybe you remove a virus, then a few months later you repair their cd-rom. The idea is the first time around there is some cost attached to getting that customer, either you sent them a mailer, brought them in from a newspaper ad or flyer, or some other type of marketing in most cases. The second time they come back it was based on their level of satisfaction with you, it costs you nothing in marketing and repeat customers are by far the most profitable, they spend more money with you by nature of coming back again and again, and they are also more likely to give your name out as a referral, you want to protect your repeat customers with your life.

Below you will find a very valuable list that will help guide in you in how to not only get repeat customers but to keep them for a long time and even put them to work for you, marketing your business.

Always make sure every customer leaves your business with several business cards, make sure your number is on all of your invoices, and if you have the budget to give away something free like a mouse pad or magnet with your information on it do that as well. It is important that your potential repeat customer never has to look far to find your contact information.

Always go above and beyond their service and don't be afraid to brag. This doesn't mean go and upgrade their RAM or something, it means taking an extra 5 minutes to clean out their case, inside and out then put it on their invoice as no charge and make sure you tell them that you did it free of charge.***Important notice stick to cleaning the computer as free work often times you may see an issue with the computer that you want to fix but once you start you can open a can of worms and really regret it. Replacing missing screws, cleaning the case, removing dust, these are all great ways in increase value.

Take an interest in your clients, try and learn their names, and a little about their families. Remembering this sort of information makes them really feel wanted and special.

When possible don't charge people for every little thing, if someone brings in a computer and it takes you 5 minutes to fix it, take that opportunity to let it slide for free, this doesn't always apply for example if the customer is really demanding or someone you don't think will value it by all means charge them. It is just something that builds good will, fix one persons computer for free they will tell ten people.

Remember the saying, do right by one person they will tell a few other people, wrong someone and they will tell everyone who will listen, always take care of your customers, go above and beyond, and they will be coming back for years.